How My Talks are Different
In a world heavily focused on content, I'm about relating everything that comes out of my mouth when I speak in public to the needs of the audience first.
And that's the message I communicate in my keynotes and workshops to audience members who seek guidance on developing talent through the power of public speaking.
The audience is everything. Ignore it at your peril!
If you do a quick survey of the books, courses and videos of other speaking coaches, you'll find they mostly talk about the speaker, or the content.
Often the audience is barely mentioned. It may not even be mentioned at all - as if speaking occurred in a vacuum, or in front of no audience.
But the only reason you have a speaking gig in the first place is because an audience is willing to listen to it.
The audience may come for the content initially, but if you don't have a strong delivery that gets their attention and makes them want to stay to hear it, even the world's best researched content will go unheard.
And that's why I tell my keynote and workshop audiences that every word and action you create in any kind of public speaking setting, be it in a meeting, a presentation, a webinar, or a negotiation, must be transmitted through a perception of what the audience feels and thinks to resonate with power and impact.